Fickle, fickle, fickle  8-2-12
The following is a recent press release:
Art Van Furniture, which plans a major push into Ohio and the Chicago area, has chosen Doner as its chief advertising and marketing agency. The Southfield-based Doner replaces Sussman Sikes & Associates, which also is based in Southfield. 
Art Van Furniture is Michigan's largest furniture retailer, with 34 furniture stores and six bedding stores. 


Now let's take a look at what the ol' coot had to say about the fired agency when he first hired them in 2009: 
"As we celebrate the 50th Anniversary of our company, we are looking to the future and the exciting opportunities for innovation and growth we see in front of us'" said Art Van Elslander, chairman and founder of Art Van. "We were impressed by the passion and creativity demonstrated by Sussman Sikes, and the strong retail marketing skill they bring to both traditional and online campaigns. We look forward to their solid contribution to our marketing efforts."


Guess it didn't work out too well. Soon I will write about the pattern that is evolving here...company presidents hired and fired, ad agencies coming and going, salesmen and women, mistresses, yacht captains...glad I'm not the man's dog. Oh wait, he hates dogs. Back to home page click here.